Principles of Marketing

Equal Career Services is offering a 2-day workshop for any individual person that would like to enhance their basic understanding of marketing.

PURPOSE OF THE COURSE

To create customer awareness amongst junior staff dealing with customers, enabling them to provide a professional service and to perform their duties more efficiently.

OUTLINE OF COURSE

• About Marketing
• Marketing Concepts
• Important elements of Marketing
• Marketing Orientation
• The Relationship Marketing Model
• Steps in the Marketing Process
• Critical success factors
• Marketing Basis
• Focussing on the Customer
• Customer needs
• Consumer Buying Behaviour
• Target Markets
• Customer Segmentation
• Database Marketing
• Principles of effective database marketing
• Your Customer Base is a Major Asset
• Marketing Research
• The Marketing Research Process
• Marketing Mix
• The Six P’s used to satisfy the customer needs

OUTCOMES

• Understand the concepts of marketing
• Focus on the customer
• Satisfy customer needs by using the six P’s

DURATION

2 Days

AWARD

On successful completion of this course you will receive a certificate of attendance

 *This programme does not lead to a qualification on the NQF.